Director of Digital & CRM, Nordic Hotels & Resorts [Sweden]

 

$ads={1}

Location

Sweden, Stockholm

Apply by

2023-08-15

Are you a visionary leader who thrives on digital innovation? We at Nordic Hotels & Resorts are looking for an experienced Digital & CRM Director to spearhead our digital agenda. Apply now and be part of shaping the future of Nordic hospitality!

Nordic Hotels & Resorts (NHR) is looking for an experienced leader with a passion for driving digital transformation. In the influential and important role of Digital & CRM Director, you'll have the opportunity to identify key digital channels, increase online visibility, drive traffic, and convert leads into bookings. You will also play a crucial role in together with your team ensuring a well-functioning e-commerce platform and fostering guest loyalty through CRM and mail automation.

To be more specific, your responsibilities include:

• Developing and executing a digital strategy aligned with NHR's business objectives.
• Support our hotels in driving revenues online through increasing traffic to, and conversion on, the hotel websites including SEM, SEO, etc.
• Ensuring well-functioning e-commerce platforms and solutions for our hotels, resorts and restaurants, ensuring they have the best setup and suppliers.
• Driving the development and adoption of CRM and mail automation to enhance guest loyalty.
• Managing stakeholders and fostering collaborations within NHR, Strawberry and with external partners.
• Utilizing data analysis to refine strategies and enhance the guest experience. Monitoring and reporting on KPIs to track effectiveness and identify potential actions.
• Building and leading a high-performing, innovative digital and CRM team.

QUALIFICATIONS

To be successful in this role, we will put high value on your proven leadership experience in e-commerce, digital marketing, CRM, or related roles, preferably within the hotel or other B2C lifestyle industry. We also believe that strong familiarity with and eagerness to learn more within e-commerce and digital marketing channels is essential.

Qualifications include:

• 5+ years of proven leadership experience in e-commerce, digital marketing, CRM, or related roles.
• In-depth knowledge of CRM systems, customer segmentation, loyalty programs, and guest relationship management.
• Familiarity with e-commerce and digital marketing channels (SEO, SEM, social media, email marketing and content marketing).
• Proficiency in data analytics tools and techniques.
• Solid understanding of UX principles and website optimization.
• Demonstrated ability to develop and execute effective digital strategies.
• This role is placed in either Stockholm, Sweden, or Oslo, Norway and is part of NHR's Commercial Leadership Team.

YOU AS A PERSON

As a leader, you should demonstrate strong communication skills and have experience managing and developing teams, as well as engaging with various internal and external stakeholders. We strongly believe that a curious and collaborative mindset, combined with a test-and-learn approach, will contribute to your success in this role.

APPLY TODAY!

Are you ready to join us on this exciting journey? We look forward to reviewing your application. For any questions or thoughts, please reach out to Linda Eriksson, Vice President Commercial Performance, at linda.eriksson@nordichotels.com.

We can’t wait to hear from you!

Nordic Hotels & Resorts is the largest collection of independent hotels in the Nordics. From vibrant city hotels to energizing mountain retreats, our hotels are curated to tell a story. Embodying the Nordic style of life, our heart beats for lifestyle-driven hospitality and conscious luxury. Each of our brands are fully stand-alone destinations—with the tools and perks of being part of a much bigger family. Read more at www.nordichotels.com.

$ads={2}

 

.